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Book Details :
Title: Strategic Sport Communication
Author : Paul M. Pedersen
Pages : 472 pages
Publisher : Human Kinetics Publishers
Language :
ISBN-10 : 1492594490
ISBN-13 : 9781492594499
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Strategic Sport Communication BY Paul M. Pedersen
Read Online and Download Strategic Sport Communication. Strategic Sport Communication, Third Edition, presents a comprehensive examination of the evolving field of sport communication. With a complete approach to the multifaceted and interrelated applications of sport communication, this text will help the reader understand modern trends and industry demands. The book’s topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA).Organized into three parts for easy understanding, part I familiarizes students with the field by defining sport communication, presenting historical analysis, and providing an extensive discussion of career opportunities. Part II focuses on the elements of the Strategic Sport Communication Model (SSCM). This model details the three main components of sport communication: personal and organizational aspects of communication, mediated communication in sport, and sport communication services and support systems. Students will understand how each .
Strategic Sport Communication by Paul M. Pedersen
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