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Book Details :
Title: Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication
Author : Janis Teruggi Page
Pages : 448 pages
Publisher : Sage Publications, Inc
Language :
ISBN-10 : 1544392001
ISBN-13 : 9781544392004
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Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication BY Janis Teruggi Page
Read Online and Download Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication. Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today’s PR professionals create persuasive messages with modern technologies while working in line with the industry’s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success. .
Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication by Janis Teruggi Page
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